Messaging + Materials = Marketing
Website copy. Business plans. PPTs. Press Releases. One-pagers.
It's all about the same thing: Telling your story so it counts.
Marketing your company means honing in on your messaging and having the right materials to make an impression, no matter your audience. We'll help you define your image, and craft precise words and phrases that pack an emotional "punch." Then we'll create the business plans, web copy, brochures, presentation decks, infographics, and other collateral that market your product, business, or organization so that you get the results you need.
Already have materials you're happy with but want to make sure the English is right for an international audience? We've got you covered! We'd be happy to review what you have and make sure the grammar, punctuation, and word choices are solid, so that you don't sabotage your attempts to connect with materials that are obviously "overseas."
& Messaging Strategy
Your online, digital and printed image is formed through a collection of various marketing tools. And it’s important that these ingredients interlock and match to give the audience a strong motivation to act.
Here’s the hard part to accept: Often, you’re too close to it all to be objective. It’s the whole "seeing-the-forest-for-the-trees" thing. RapidFire Consulting can provide a fresh perspective and an outsider’s view to help you develop or sharpen your marketing tools. That means you can get back to all the stuff that keeps your business running smoothly.
We've been writing website text for over a decade, but clients often ask us to create the site itself, as well. Wix makes website creation quick, easy, flexible and extremely affordable, and our design and editorial skills maximize what it can do for you. Examples include Mada Energie, WeDrive , and Sixdof.
Wix is great for an informational site with the basic interactive elements: newsletter sign-ups, contact, videos, even a basic online store. Developers have created hundreds of add-ons ( free or at a nominal fee) for features that cost you a fraction of hiring a coder and designer. Changes can be made in seconds, not hours or days.
Once complete, we can either hand it over to you, or make ongoing changes for you for a modest cost.
Investors rarely have patience for incomplete or poorly structured executive documents. Whether you need an executive summary of a couple of pages, a short business plan (4-5) or a long one (10-15), or a PPT (full-blown "heavy" or Trigger Deck for meetings) we listen to what you plan to do and make sure you've included all the pieces that investors are looking for
Together, we'll figure out how to create each section for the greatest impact, what terms to use, and most importantly, how to avoid text that will have the reader rolling his/her eyes, seeing it as fantasy.
We can create the plan from scratch based on a discussion and whatever materials you have prepared, or we can edit a draft that you begin yourself, using our template.