Photo-based B2B Samples
It's an ego thing. Whether or not it's true, your business audience thinks of themselves as professionals. Savvy. Talented. They talk the talk and walk the walk.
Treating them like people (and not like business drones) is the only way to get them to true engagement. Speak to their hopes, their anxieties, disappointments and aspirations. Assure them you understand their problems. Once they get that, they'll be ready to hear more.